On Saturday, Super Bowl MVP and Los Angeles Rams Wide Receiver Cooper Kupp denounced the Balenciaga brand over their recent scandal of disturbing children’s ads going viral for all the wrong reasons.
The Balenciaga ads depicted first, a bag made in collaboration with Adidas that included text from the Supreme Court case United States v. Williams, a SCOTUS case concerning the distribution of child pornography.
Second, a different Balenciaga ad campaign showed small children holding the brand’s luxury brand’s BDSM teddy bears in a very disturbing photo. The company has since apologized for the ads.
Kupp took a stand on social media where many have been quiet on the issue.
“To try to be a voice for our children, who rely on the protection of the men and women that were entrusted the responsibility of nurturing them and raising them up: please make yourself aware of the attack against our young ones by @balenciaga, and ensure that they are held responsible for it,” he wrote.
“For those of us in positions to create change in the way that companies manipulate people and advertise evil, please stand up!”
— Cooper Kupp (@CooperKupp) November 27, 2022
This was powerful in the face of Balenciaga brand ambassadors like Kim Kardashian waiting days before responding to the scandal. The comments on Kupp’s post are universally positive, applauding the athlete’s courage and awareness.
Balenciaga has since filed a $25 million lawsuit against the producers of the ad campaign and issued this apology.
“We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms.”
Many waited for the response of Kardashian as the reality superstar is the most notable supporter of the company. After days without a response, Kim released this statement on social media.
“I have been quiet for the past few days, not because I haven’t been disgusted and outraged by the recent Balenciaga campaigns, but because I wanted an opportunity to speak to their team to understand for myself how this could have happened.”
Kim continued by explaining her disappointment in the company and acknowledged their apology and removal of the posts.
“As for my future with Balenciaga, I am currently re-evaluating my relationship with the brand, basing it off their willingness to accept accountability for something that should have never happened to begin with — & the actions I am expecting to see them take to protect children.”
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